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  • Blog
Nov11

Marketing: A changing landscape

Written by // Vega Sims Categories // Marketing and Communication

The marketing landscape has changed significantly in the past few years with the shift mainly driven by new technology, changes in customer needs and the evolution of consumer tolerance.

A few years ago marketers were talking about customer relationship management and brand management to drive loyalty and retention. Fast forward a few years and the new buzz words are customer engagement and brand experience. So you may ask, what is the difference? Notice that these management words have evolved into less authoritative terms, engagement and experience.

Oct19

Business start-up after redundancy

Written by // Vega Sims Categories // Redundancy

Receiving the dreaded ‘At Risk’ letter has the ability to put your life into a complete tailspin (in my case this was a TUPE notice that we all knew would lead to redundancy). I remember the ice cold chill that flushed down my spine, followed by a feeling of complete disbelief that all my hard work over the last few years has been for nothing.  After I got over the initial shock and evaluated the situation objectively, things looked significantly better.  Most people will go through a phase of dismay, it’s normal.

Sep16

The basics of a CRM strategy

Written by // Vega Sims Categories // Marketing and Communication

The ultimate outcome of an effective CRM strategy should be customer loyalty and increased customer life time value, which will positively contribute to your bottom line.

As a rule it is more expensive to recruit a new customer than to re-serve an existing customer, as the relationship of trust already exists. It therefore makes good business sense to spend some time on developing a CRM strategy that engages your customers.

Aug05

Should I fall for last minute offers from Ad Sales Reps?

Written by // Vega Sims Categories // Marketing and Communication

For many smaller businesses, making decisions about advertising can be difficult, especially if you have a persistent advertising sales rep on the telephone trying to flog you, what may seem to be, a bargain / deal not to be missed.  Before you fall for the crafty salesperson’s charm, there are a few things you should always consider first. So take a breath, ask them to send you information via email, and politely put down the phone so that you can assess the opportunity objectively.

Jul15

Continued growth, by jumping the S-curve

Written by // Vega Sims Categories // Business Development

To secure sustained growth, an organisation must have the ability to jump S-curves at the right time. Doing this effectively separates an organisation from the pack and puts them in the star player category. The ability to climb and jump S-curves distinguishes star players from those who never manage to transform brief periods of accomplishment and single wins into an ongoing series of successes.

Jun29

Does your organisation have the talent to secure growth?

Written by // Vega Sims Categories // HR and Training

Globally 63% of organisations have gone through, or in some cases are still going through, significant reductions in their workforce. Many of these organisations did not base their workforce cuts on individual performance or careful planning, but rather on those who responded to voluntary redundancy options and retirement offers. This means many organisations unfortunately have a situation where they are no longer ideally suited to assemble a team of top performers who are able to drive growth.

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