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Pinterest marketing for business success

Written by // Liz Kirman Categories // Marketing and Communication

There is still a huge buzz around social media when it comes to marketing, and why shouldn’t there be? It is an area that is relatively cheap and always developing. Now over 3 years old, Pinterest is a major player in the world of social media marketing. Big brands such as John Lewis and Sony use it very successfully. A recent survey suggests that in some instances Pinterest has driven more sales than Facebook and that Pinterest users spend twice as much as those who use Facebook - plus you don’t need a huge marketing budget to make it work for you.


Is your website doing the business?

Written by // Liz Kirman Categories // Marketing and Communication

We live in a digital age – customers have all your competitors at a click of a button. Comparing prices, products and services is easy and instant. Therefore having an effective company website is essential to stand out from the rest.


How to use Twitter to maximise your SME's online potential

Categories // Marketing and Communication

How to use Twitter to maximise your SME's online potential

What Twitter is

Twitter is a social networking tool which focuses on micro-blogging. Twitter users can post links, videos, photos or updates to share with followers. These ‘tweets’ must be under 140 characters, so it is really important that you are clear in what you say and that you are concise. Far from its perception by a lot of business owners of being an on-line echo chamber for celebrities, teenagers and teenage celebrities, Twitter can also be an extremely useful way of increasing your business’s potential.

It is not the only network that can be used to increase business potential and find potential customers but it is what we are going to be focusing on in this blog post.


Marketing: A changing landscape

Written by // Vega Sims Categories // Marketing and Communication

The marketing landscape has changed significantly in the past few years with the shift mainly driven by new technology, changes in customer needs and the evolution of consumer tolerance.

A few years ago marketers were talking about customer relationship management and brand management to drive loyalty and retention. Fast forward a few years and the new buzz words are customer engagement and brand experience. So you may ask, what is the difference? Notice that these management words have evolved into less authoritative terms, engagement and experience.


The basics of a CRM strategy

Written by // Vega Sims Categories // Marketing and Communication

The ultimate outcome of an effective CRM strategy should be customer loyalty and increased customer life time value, which will positively contribute to your bottom line.

As a rule it is more expensive to recruit a new customer than to re-serve an existing customer, as the relationship of trust already exists. It therefore makes good business sense to spend some time on developing a CRM strategy that engages your customers.


Should I fall for last minute offers from Ad Sales Reps?

Written by // Vega Sims Categories // Marketing and Communication

For many smaller businesses, making decisions about advertising can be difficult, especially if you have a persistent advertising sales rep on the telephone trying to flog you, what may seem to be, a bargain / deal not to be missed.  Before you fall for the crafty salesperson’s charm, there are a few things you should always consider first. So take a breath, ask them to send you information via email, and politely put down the phone so that you can assess the opportunity objectively.


The EU cookie law: Nightmare for small businesses

Written by // Vega Sims Categories // Marketing and Communication

As some of you may be aware the EU’s Privacy and Communications Directive has sneakily come into play on 26 May 2011. The directive requires users to give consent before a website can use cookies. Just to explain - cookies are text files that help organise and store browsing information. Things like Google Analytics, live chat software and most Open Source content management systems (CMS) like Joomla and Drupal use cookies to track a website’s visitors.


Would competing on price help you achieve sustained growth?

Written by // Vega Sims Categories // Marketing and Communication

In the current economic climate it might seem very tempting to change your pricing strategy in order to compete on lowest price, especially if other organisations are clearly benefiting from under-pricing. Before you start slashing prices, you should evaluate if it is the best option for your business.

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