• Blog
  • Marketing and Communication
Apr25

Why is Apprenticeship uptake dropping?

Categories // Marketing and Communication

The government has recently announced figures for the number of Apprenticeships starts. Between August 2017 – January 2018 there has been a 24% decrease in starts over the same point the previous year.

 

This has coincided with the introduction of the Apprenticeship levy, but is this the reason?

 

The levy was brought in to improve the countries skills by increasing the number of apprenticeships to 3 million by 2020.

 

Lots of Changes

 

Along with the levy there has also been other changes to Apprenticeships, these include the new apprenticeships standards,  the launch of the Institute of Apprenticeships and digital accounts to pay for apprenticeships.

 

Apr20

91% increase in ransomeware attempts

Categories // Digital Technology Centre, Business Operations, Marketing and Communication

Surveys are showing that more and more Criminals are launching even more online attacks on businesses than ever before!

Among the surveys cited was one by Corero Network Security, which recorded a 91% increase in ransom attempts between the first and third quarters of last year.

Apr18

USING SOCIAL MEDIA FOR BUSINESS

Categories // Business Development, HR and Training, Marketing and Communication

How can social media help your business?

Social media is an amazing tool for expanding your business! You can use social media to widen your audience and market. It is about building and creating interactive relationships with customers.

Mar28

I.T. isn’t just for geeks, is it?

Categories // Marketing and Communication

There’s a popular misconception out there that I.T. is just for those with 4inch thick glasses and a horrendous sense of fashion…. but all that is changing

There’s a popular misconception out there that I.T. is just for those with 4inch thick glasses and a horrendous sense of fashion…. But this is 2018 and I.T. really isn’t just for the geeks out there..

Mar26

Taking the right steps to boost your career in an apprenticeship.

Categories // Marketing and Communication

Knowing what steps to take for a successful career can be challenging but it doesn’t have to be!

Knowing what steps to take for a successful career can be challenging but it doesn’t have to be!
With so many companies taking on apprentices, now could be the perfect time to kick start you career.
Apprenticeships can be completed in half the time of degrees and get you earning while you learn, After just 18 months you can be on a salary of up to £30,000 per annum!
Here are some simple steps on how to succeed in an apprenticeship.

 

 

 

Jul09

Pinterest marketing for business success

Written by // Liz Kirman Categories // Marketing and Communication

There is still a huge buzz around social media when it comes to marketing, and why shouldn’t there be? It is an area that is relatively cheap and always developing. Now over 3 years old, Pinterest is a major player in the world of social media marketing. Big brands such as John Lewis and Sony use it very successfully. A recent survey suggests that in some instances Pinterest has driven more sales than Facebook and that Pinterest users spend twice as much as those who use Facebook - plus you don’t need a huge marketing budget to make it work for you.

Jan09

Is your website doing the business?

Written by // Liz Kirman Categories // Marketing and Communication

We live in a digital age – customers have all your competitors at a click of a button. Comparing prices, products and services is easy and instant. Therefore having an effective company website is essential to stand out from the rest.

Aug20

How to use Twitter to maximise your SME's online potential

Categories // Marketing and Communication

How to use Twitter to maximise your SME's online potential

What Twitter is

Twitter is a social networking tool which focuses on micro-blogging. Twitter users can post links, videos, photos or updates to share with followers. These ‘tweets’ must be under 140 characters, so it is really important that you are clear in what you say and that you are concise. Far from its perception by a lot of business owners of being an on-line echo chamber for celebrities, teenagers and teenage celebrities, Twitter can also be an extremely useful way of increasing your business’s potential.

It is not the only network that can be used to increase business potential and find potential customers but it is what we are going to be focusing on in this blog post.

Nov11

Marketing: A changing landscape

Written by // Vega Sims Categories // Marketing and Communication

The marketing landscape has changed significantly in the past few years with the shift mainly driven by new technology, changes in customer needs and the evolution of consumer tolerance.

A few years ago marketers were talking about customer relationship management and brand management to drive loyalty and retention. Fast forward a few years and the new buzz words are customer engagement and brand experience. So you may ask, what is the difference? Notice that these management words have evolved into less authoritative terms, engagement and experience.

Sep16

The basics of a CRM strategy

Written by // Vega Sims Categories // Marketing and Communication

The ultimate outcome of an effective CRM strategy should be customer loyalty and increased customer life time value, which will positively contribute to your bottom line.

As a rule it is more expensive to recruit a new customer than to re-serve an existing customer, as the relationship of trust already exists. It therefore makes good business sense to spend some time on developing a CRM strategy that engages your customers.

[12 3  >>