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  • Tags: Social Media
Aug20

How to use Twitter to maximise your SME's online potential

Categories // Marketing and Communication

How to use Twitter to maximise your SME's online potential

What Twitter is

Twitter is a social networking tool which focuses on micro-blogging. Twitter users can post links, videos, photos or updates to share with followers. These ‘tweets’ must be under 140 characters, so it is really important that you are clear in what you say and that you are concise. Far from its perception by a lot of business owners of being an on-line echo chamber for celebrities, teenagers and teenage celebrities, Twitter can also be an extremely useful way of increasing your business’s potential.

It is not the only network that can be used to increase business potential and find potential customers but it is what we are going to be focusing on in this blog post.

Nov05

Social Media and Website Marketing: What Business Owners Should Know, Part Two

Written by // Vega Sims Categories // Marketing and Communication

Last week I spoke specifically about marketing your website and increasing your search engine rankings. This week we’ll look at social media as an online marketing tool.

Social media has become somewhat of a buzzword in the business arena and in my opinion it’s earned that status with good reason. There have been many extraordinary success stories of organisations that increased sales, brand awareness and brand loyalty with the help of social media. However, I suspect success will average out as the take-up of such services amongst organisations increase in future.

Oct29

Social Media and Website Marketing: What Business Owners Should Know, Part One

Written by // Vega Sims Categories // Marketing and Communication

I have often been asked about the inner workings of website and social media marketing by various directors and senior managers. Building your online reputation can do wonders for any business whether it’s a business to business or business to consumer organisation. In most cases it is a relatively cost effective way of spreading the word about your organisation.