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  • Blog
  • Tags: Strategic Marketing
May24

Would competing on price help you achieve sustained growth?

Written by // Vega Sims Categories // Marketing and Communication

In the current economic climate it might seem very tempting to change your pricing strategy in order to compete on lowest price, especially if other organisations are clearly benefiting from under-pricing. Before you start slashing prices, you should evaluate if it is the best option for your business.

May17

Realigning your product/service portfolio to the markets that you’re facing today

Written by // Vega Sims Categories // Marketing and Communication

There is one constant in today’s market place, one thing that we can count on without fail, the constant of change.

In today’s markets the cycles of change are accelerating, with that in mind your customers’ wants and needs are also evolving and changing at an accelerated rate. How then do you keep track of these changes and how do you offer products and services that serve your clients and your business goals?

Mar25

Strategic marketing plan checklist

Written by // Vega Sims Categories // Marketing and Communication

Strategic planning is an integral part of any organisation, but for small business owners this may seem like a daunting task. I have compiled a strategy checklist below to help you cover all the angles.