There is an adage that “what you reap you sow”. That definitely applies to being an Apprentice Mentor.
When asked, would I be a mentor for two new digital marketer apprentices, I had a number of thoughts positive and negative whizzing round my brain. Firstly, that I’m already busy, so do I have the time? Secondly, how hard can it be? Perhaps they will not really need that much help. Thirdly, well if I am doing it, I am going to try to do it well.