Should we post company content on our personal social media?
Many people have been asked by their employers in the past to support the company via social media. While I think this is a reasonable request on principle it becomes tricky when you’re dealing with peoples personal Facebook accounts that have pictures of their children on or private content. These can be hidden by privacy settings but then you find yourself having to impose rules on employees that start to fall very squarely in the realms of their personal lives.
LinkedIn has been described as the business equivalent of Facebook. its essentially a CV-like profile that houses your employment history and any work related posts but without many of those very personal photos and content we are used to seeing on our Facebook. Using our own LinkedIn to support the organisations where we work is far less intrusive than platforms like Facebook and Instagram and in many ways may benefit us as it shows how active we are in the businesses community. Rather than adding friends, LinkedIn uses the concept of “connections” which can be seen as the online equivalent of handing out a business card. So it may be that when it comes to supporting our organisations on social media Linkedin is by far the least intrusive, contains little personal information outside our places of work and adding new connections can be seen as little more than a professional networking exercise.
Would you share content from your work on any of your personal social media platforms?