The basics of a CRM strategy

Written by // Vega Sims Categories // Marketing and Communication

The ultimate outcome of an effective CRM strategy should be customer loyalty and increased customer life time value, which will positively contribute to your bottom line.

As a rule it is more expensive to recruit a new customer than to re-serve an existing customer, as the relationship of trust already exists. It therefore makes good business sense to spend some time on developing a CRM strategy that engages your customers.


Corporate Christmas Cards: A Worthwhile Gesture?

Written by // Joseph Marren Categories // Marketing and Communication

So it’s that time of year and you need to start sending out your Christmas cards. It’s not supposed to be an unpleasant ordeal. You can get the cards you like, you’ve got your list of contacts, you can write the cards with a traditional, generic message and off you send with plenty of time to spare.

Except for businesses it’s not always that simple. When you send Christmas cards to clients it is not down to an individual, you are representing your company and it is important to represent them correctly and responsibly.


Communication Skills: Getting Buy-In and Selling Ideas

Written by // Vega Sims Categories // Marketing and Communication

I often find people tend to assume they have good communication skills. Unfortunately, it’s not always the case. The art of communication is a skill that is taught, it is very rarely a natural ability or talent that a person just possess.  However, mastering communication can help you sell your ideas, obtaining buy-in from your peers, superiors or clients.


Poor Internal Communication: The Silent Killer

Written by // Vega Sims Categories // Marketing and Communication

A breakdown in internal communication can devour your bottom line bit by bit, without you even knowing that it is happening. The biggest problem is when the communication in your business has always been overlooked, you probably won’t realise it is hurting your bottom line and you’ll most likely just carry on, oblivious to the warning signs and the potential of how things could be.


Redundancy – Being Open and Honest is Better for All Concerned

Written by // Ben Thornhill Categories // Redundancy

Restructuring and redundancy can be one of the most emotionally charged and socially awkward processes most of us will go through in our working lives. It is a time when some extremely tough decisions have to be made that can affect relationships throughout an organisation, from those losing their jobs and for those that remain – including the management, who are the ones often demonised, but are the ones who have to make those calls.

<<  1 [2